The UX Testbed for the Next Mobility Era
Listening to User Voices, Shaping Future Mobility Together.
Engaging users in advanced technology and vehicle development through an open user research space directly, building a strong user-centered R&D system.
Open Lab
Open experience and research space for walk-in users and reservation users
Advanced Lab
Recruit real users who match the company's project requirements, conduct in-depth UX validation programs, and use the findings to inform the development of actual vehicles and new technologies.
UX Canvas
Support diverse workshops, including UX concept discovery and user-participatory development.
Feature Development Room
A space for conducting scenario-based UX project research and validation.
Simulation Room
A validation platform for HMI and ADAS in a near-real driving environment.
