UX Archive Zone
User Care Behind Engineering
Experience user-centric engineering process and discover the tech dedication our engineers pour into every detail of user care.1st exhibition: Vehicle Sound Development.
Automotive noise and vibration research
This research aims to address interior noise and vibration issues caused by three primary excitation sources: powertrain, road-tire interaction, and aerodynamics, creating a more serene and quiet driving experience.
Vehicle e-ASD Research
&Vehicle Interaction Sound Research
e-ASD (Electric Active Sound Design) is a virtual sound technology that enhances the driving experience of electric vehicles. Hyundai e-ASD offers various global themes for you to experience now.
Vehicle Interaction Sound Research examines how in-cockpit interaction sounds affect driver cognitive load, response efficiency, and emotional experience.
Sound Development Interview
Delivering Quieter, More Comfortable, and Premium Mobility Experiences Through Sound Research.